The Latino Counselor executive team operates similar to a starting line-up of a basketball team, each department is led out by team members with proven track records as high scorers and strong rebounders. With this team approach, Latino Counselor offers superior service with proven results.
The Marketing Department Center
Jo Saint-George, Co-founder and Chief Executive Officer of Latino Counselor, has been practicing law for 16 years and was the first African-American woman in Arizona to become a non-equity “Of Counsel” partner at a large national law firm before leaving the practice due to health issues. Attorney Saint-George also had the unique experience of serving as a product liability, medical mal-practice and commercial litigation trial lawyer for the first half of her career and then leveraging her trial skills to serve as a complex commercial real estate development and acquisition attorney for the last half of her career. As a trial and transactional attorney (which she accomplished simultaneously for a few years), Attorney Saint-George served as out-side counsel for Fortune 100 companies and start-ups having landed many key corporate clients as part of her robust book of business. While on leave from law firm practice, Attorney Saint-George also served in the legal department of an international manufacturing company managing its national product liability litigation before the company was acquired and dissolved. Due to the depth and breadth of her legal industry experience both in large firms and corporate American, Attorney Saint-George understands the business of law and can leverage her experience as practitioner to aid firms large and small in their marketing efforts to realize a return on investment. Marketing your diverse lawyers is the center of the Latino Counselor business model that is led by a lawyer who had a book of business that reflected her expertise both as a lawyer and marketer.
The IT Department Guards
As an online marketing service, our IT department must be fast, efficient and score big in design, functionality, content and data management in order to keep end users and clients returning to www.LatinoCounselor.com
. Mr. Steven Saint-George, President and Chief Information Officer of Latino Counselor is a veteran in the IT world who scores BIG in IT management. Not only is he a programmer and website developer, Mr. Saint-George is one of few African-American certified Search Engine Optimization and Marketing experts in the country and member of the Search Engine Marketing Professional Organization (SEMPO). He is a SEO knowledge leader who will ensure that www.LatinoCounselor.com
and the profiles of the lawyers are optimized to be the number one African-American lawyer locator service on the Internet. Mr. Saint-George leads a team of ten (10) on-shore programmers, developers and SEO experts and a team of 40 off-shore programmers and developers to ensure that www.LatinoCounselor.com
delivers a product that consumers will use time and time again, which will ensure that the website will have high traffic . Mr. Saint-George and his team (all of which are minorities) have been in the internet technology industry for over 15 years providing software and website development services. In 1992, Mr. Saint-George was co-founder of Realabase
, which was the nation’s first online real estate property listing service that displayed virtual tours of homes, that was later taken over by www.Homes.com
Professional Services Forwards
Content is KING in the internet world and professionally prepared collateral materials that speak to a lawyer’s strengths is essential to a lawyer marketing campaign. Our Professional Services power-forward team led out by consultant, Laurie Hodgson, is responsible for the content production services Latino Counselor provides to its subscribers. Ms. Hodgson is a power player in the legal industry with approximately 10 years of legal recruitment experience. She was also named a top 10 performer in legal recruitment placements with one of the top five legal recruitment firms in the country. Ms. Hodgson knows the importance of quality content and she has the technical writing acumen to produce press releases, practice area articles, newsletters and summaries that are attractive and news worthy. You provide the factual or legal general information and our Professional Services team will produce the content. Affordable legal research is also available, if you provide specifics on the legal issue and a topic idea Latino Counselor can be your ghost writers. Newsletter production also available upon request.
This husband and wife duo along with its technical writing team merges the best of their legal marketing skills with their technology and technical writing expertise to create a premier internet marketing service for African-American lawyers that also provides access to lawyers for the underserved African-American communities nationwide. Latino Counselor is currently working with the National Bar Association, its local affiliates and in-house counsel members in a strategic alliance to develop a brand and marketing strategy for its lawyers and organization. Plans are also underway to launch Asian Counselor and Native-American Counselor as additional online marketing services that meet the needs of those niche markets and to roll up each specialty website into the Minority Counsel portal for consistency and market place leverage.